Celebrate World Nutella Day: History, Delicious Recipes, and Sweet Inspirations

February 5th marks World Nutella Day, a special occasion cherished by fans across the globe since this creamy chocolate hazelnut spread first graced American shelves in 1964. What started as a clever solution to a post-war food shortage has blossomed into a beloved pantry staple, inspiring countless recipes, traditions, and an undeniable craving that makes many believe every day should begin or end with a spoonful of Nutella. Join us as we delve into the rich history of this iconic spread, explore its cultural significance, and share delightful ways to incorporate it into your culinary adventures.

🍫 The Sweet Origins: A Brief History of Nutella

While today you can find Nutella and an array of other chocolate hazelnut spreads in nearly every grocery store, often nestled conveniently next to peanut butter, its journey to global fame began under far more challenging circumstances. Like many ingenious culinary creations of the 20th century, Nutella’s inception was a direct response to specific needs and shortages.

In the aftermath of World War II, many essential food products, including precious cocoa, were scarce and expensive. However, the human craving for something sweet and comforting, especially chocolate, remained strong. It was during this period that an innovative Italian baker, Pietro Ferrero, had a brilliant idea to satisfy this desire.

According to the official Nutella narrative, Pietro Ferrero decided to create a delectable sweet paste. He combined readily available hazelnuts with sugar and just a hint of the rare and costly cocoa. This inventive concoction, initially named “Giandujot” and later evolving into “Supercrema,” was the first known precursor to what we now adore as Nutella. It wasn’t until nearly two decades later, in 1964, that the iconic jar of Nutella, with its distinctive name and recipe, made its grand debut on store shelves, quickly captivating hearts and taste buds around the world. The Ferrero company, which continues to produce Nutella, grew from these humble beginnings to become a global confectionery giant.

🍫 World Nutella Day: A Celebration Born from Passion

Perhaps one of the most endearing facts about Nutella is that its dedicated worldwide celebration day wasn’t concocted by its parent company. Instead, World Nutella Day was passionately created by a devoted food blogger and fan, Sara Rosso.

Recognizing the profound impact Nutella had on people’s lives and palates, Sara Rosso firmly believed that this extraordinary spread deserved its own global day of recognition. On February 5, 2007, she officially declared the first World Nutella Day, inviting fellow enthusiasts to join in the celebration. Her call to action encouraged fans worldwide to share their affection for Nutella by posting pictures, creative ideas, personal inspirations, and delicious recipes across social media platforms. Today, this delightful food holiday is recognized globally, with enthusiasts using the popular hashtag #worldnutelladay to connect, share, and express their love for the iconic chocolate hazelnut spread. It’s a testament to the power of community and shared culinary joy.

🍫 Nutella’s Cultural Footprint: From American Screens to European Tables

Nutella has transcended its status as a mere food product, becoming a true cultural phenomenon. Its influence is so widespread that it even found its way into popular media, as seen in a Hallmark Channel Christmas movie. In “Deck the Walls,” Nutella took center stage as a featured ingredient in a festive recipe for holiday cutout cookies, further cementing its place in American hearts and homes during celebratory seasons.

Beyond its cinematic appearances, Nutella has achieved a rare linguistic distinction: its name is often used generically to refer to any chocolate and hazelnut spread. This phenomenon is similar to how many Southerners colloquially refer to all carbonated beverages as “Coke,” or how people might ask for a “Kleenex” when they simply mean a tissue. It speaks volumes about the brand’s pervasive recognition and its deep integration into everyday language and culture.

🍫 How Europeans Embrace Nutella: A Taste of Tradition

While Nutella arrived in the United States relatively later, it had long been a cherished staple in European households. Michelle Price of Honest and Truly, who spent her childhood in Belgium, fondly recalls, “Nutella was a thing there long before it came to the United States. One of our favorite treats after school was Nutella with sliced apples and bananas on fresh baguettes.” This simple yet delightful snack highlights its role in daily European life.

Europeans frequently incorporate this irresistible chocolate hazelnut spread into a variety of baked goods and desserts. In the bustling cafés of France, it’s common to order delicate crepes generously slathered with Nutella, often accompanied by fresh bananas and fluffy whipped cream. Travel to Italy, and you’ll discover “cornetti”—the Italian equivalent of croissants—irresistibly filled with Nutella, a perfect start to any morning. Its versatility knows no bounds, making it a beloved ingredient in countless culinary traditions.

Nutella’s place in European homes often conjures heartwarming memories. Bella Bucchiotti of xoxoBella shares, “Some of my best childhood memories are from Nonna and Nonno’s house, where there was always a jar of Nutella on the table. The best way to enjoy it? Warm, crispy gnocco fritto—that’s fried dough—straight from the pan, with a generous scoop of Nutella melting into every bite.” These personal anecdotes underscore the deep emotional connection many Europeans have with this iconic treat, often associating it with family, comfort, and sweet moments.

🍫 Beyond the Original: Exploring Specialty Chocolate Hazelnut Spreads

While Nutella has become the universally recognized term for chocolate hazelnut spread, its immense popularity has naturally inspired other companies to create their own versions. This thriving market offers consumers a wider array of choices, catering to various tastes and dietary needs.

One notable brand is Bonne Maman, widely associated with their exquisite breakfast jams and their perennially popular holiday advent calendars for adults. Bonne Maman has ventured into the spread market with its own delightful hazelnut chocolate spread and recently introduced a peanut chocolate spread, offering a different take on the classic combination.

Furthermore, recognizing the diverse dietary requirements of consumers, many companies now offer similar products for individuals with specific allergies or restrictions. Despite the “nut” in Nutella’s name, the original product contains hazelnuts, which are a common allergen. For those observing specific dietary laws, you can find chocolate hazelnut spreads that are kosher for Passover, as not all versions meet this standard. Additionally, for individuals with nut allergies, several companies specializing in nut-free spreads have developed delicious chocolate versions without hazelnuts. A prime example is SunButter Chocolate Sunflower Butter, which offers a safe and tasty alternative, ensuring everyone can enjoy a rich, chocolatey spread.

🍫 Delightful Chocolate Hazelnut Recipes to Try at Home

The beauty of chocolate hazelnut spread lies in its incredible versatility. Beyond spreading it on toast, it can be a star ingredient in a myriad of delicious recipes, transforming ordinary dishes into extraordinary treats. Whether you’re a seasoned baker or just looking for a simple, sweet indulgence, incorporating this spread into your cooking is always a good idea.

If you’re looking to impress your guests or simply treat your family to a beautiful and delicious meal, a breakfast charcuterie board is an excellent choice. Here’s a fantastic hazelnut chocolate pancake board recipe, thoughtfully provided by Bonne Maman, that features homemade pancakes as its centerpiece.

🍫 Hazelnut Chocolate Pancake Board Ingredients

To create this appealing and delicious breakfast board, you will need the following ingredients:

• 8.8-ounce jar of Bonne Maman Hazelnut Chocolate Spread (or your preferred brand)
• 2 ¼ cups all-purpose flour
• 1 tablespoon sugar
• 2 teaspoons baking powder
• 1 teaspoon baking soda
• 2 large eggs, lightly whisked
• 2 ½ cups buttermilk
• 1 ½ teaspoon vanilla paste (or extract)
• 4 tablespoons unsalted butter, melted

For the tools, you’ll need a charcuterie board or large serving platter, a flat skillet pan or griddle, tongs, and heart-shaped pancake rings (which resemble cookie cutters) to achieve that charming presentation.

🍫 Steps to Make the Perfect Heart-Shaped Pancakes

First, prepare your pancake batter. In a large bowl, combine the dry ingredients: flour, sugar, baking powder, and baking soda. In a separate bowl, whisk together the wet ingredients: eggs, buttermilk, vanilla paste, and melted butter. Gradually pour the wet ingredients into the dry ingredients, whisking gently until just combined. Be careful not to overmix; a few lumps are perfectly fine and often result in fluffier pancakes.

Next, heat your greased pan or griddle over medium heat. Lightly grease your heart-shaped pancake rings as well. Using tongs, carefully hold a pancake ring in place on the hot surface. With your other hand, pour approximately half a cup of pancake mix into the ring. Continue to hold the ring steadily in place for about 30 seconds. This crucial step allows the pancake batter to cook sufficiently and set, preventing it from running out when you eventually remove the ring.

Once the batter has set, carefully release the ring and allow the pancake to continue cooking. The pancakes are ready to be flipped when small bubbles appear on the surface and the edges begin to firm up. Flip them gently and cook the other side until golden brown and cooked through. Remove the finished pancakes from the pan and place them on a wire rack to cool slightly while you repeat the process with the remaining batter until all the mix is used. This method ensures uniform, perfectly shaped pancakes every time.

🍫 Assemble Your Irresistible Breakfast Board

With your beautiful heart-shaped pancakes ready, it’s time to assemble your delightful breakfast board. Arrange the warm pancakes artistically on your chosen wooden serving or charcuterie board. Then, fill several small bowls with your decadent chocolate hazelnut spread, an assortment of fresh fruits (like berries, sliced bananas, or kiwi), a drizzle of maple syrup, and any other favorite toppings you and your guests enjoy, such as whipped cream, nuts, or chocolate chips. Present your stunning board and invite everyone to customize their pancakes to their heart’s content. It’s a feast for both the eyes and the palate!

🍫 Sweet Endings and Endless Possibilities with Nutella

Whether it’s the joyous occasion of World Nutella Day, the romance of Valentine’s Day, or simply a craving for something wonderfully sweet, there’s always a perfect reason to indulge in chocolate hazelnut spread. Its versatility makes it a go-to ingredient for any meal or snack. Spread it generously on your morning toast for a comforting breakfast, dollop it atop fluffy pancakes, or simply enjoy a spoonful as a quick pick-me-up any time of the day.

And for those who cherish their coffee ritual, don’t miss out on this cozy Nutella Coffee recipe. It beautifully blends the rich flavors of your morning brew with the creamy, chocolatey comfort of Nutella, creating a truly decadent start to your day.

While making Nutella from scratch can be a fun culinary experiment, there are also many recipes for homemade nut butters that offer similar satisfaction. Leah Ingram, for instance, shares her favorite homemade recipes for various nut butters on her blog, My Full Belly, for those who enjoy crafting their own spreads.

This article was originally featured on Food Drink Life.